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Alamo Plaza Hotel Courts
The Alamo Plaza Hotel Courts brand was the first motel chain in the United States of America,〔 indicated the first motel, Motel Inn of San Luis Obispo (1925), was intended to be the basis of a chain, a dream which could have been realized if the depression hadn't come along. Only the one location was ever actually built. Other sources name Quality Courts United (1939), Tourinns (1949) or even Holiday Inn (1952) as candidates for "first motel chain", but all are of more recent vintage than Alamo.〕 founded by Edgar Lee Torrance in Waco, Texas in 1929. By 1955, there were more than twenty Alamo Plazas across the southeastern US, most controlled by a loosely knit group of a half-dozen investors and operating using common branding or architecture.〔 devotes an entire chapter (4: Remember the Alamo Plazas) to the chain.〕
Marketed as "Alamo Plaza Tourist Apartments" using distinctive Mission Revival Style architecture, each formed a U-shaped court with multiple buildings fronted by a distinctive façade which mimics the face of the Alamo Mission in San Antonio. These properties attempted to distinguish themselves from other motels or cabins of the tourist courts of their era by introducing amenities such as telephones in each room (1936), Beautyrest mattresses on every bed and later swimming pools and televisions in rooms.
The roadside tactic of using distinctive, non-standard architecture to catch the attention of passing motorists would later be used by other chains, such as the Wigwam Motels which served U.S. Route 66 travellers or the easily recognised orange rooftops of the original Howard Johnson chain.
While the chain's expansion continued through both the Great Depression and World War II (wartime construction was typically near US bases, where the properties were needed to temporarily house military personnel) into the heyday of the 1950s, the use of the Pop Spanish Revival tourist court façade by the chain would end by 1960 and the last new location would open in 1965.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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